Hyundai Motor Am. v. National Union Fire Ins. Co. of Pittsburgh, PA, 600 F.3d 1092 (9th Cir. (Cal.) 2010)
In 2005, Hyundai Motor America (“Hyundai”) was sued for patent infringement by Orion IP, LLC (“Orion”) based on allegations that Hyundai’s website used Orion’s patented methods of generating customized product proposals.
Specifically, Orion alleged that Hyundai’s website used a “build your own vehicle” (“BYO”) feature and a parts catalogue feature. Hyundai sought a defense from its insurers, asserting that Orion’s claims constituted allegations of “misappropriation of advertising ideas,” which was covered under the standard “advertising injury” provisions of their policies. The insurers refused to defend Hyundai.
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