State Farm General Ins. Co. v. JT's Frames, Inc., 181 Cal. App. 4th 429, 104 Cal. Rptr. 573 (2010) (petition for review and request for de-publication pending)
The court analyzed a blast fax case, entering the fray, as a number of courts have, in evaluating whether this triggers an invasion of privacy, the question being whether intrusion upon seclusion is the form of privacy implicated. The operative language, a standard ISO form, provided, “ ‘[A]dvertising injury’ [included]: ‘. . . b. oral or written publication of material that violates a person’s right of privacy . . . .’ ” At issue was a case where a settlement of $19,520,000 arose for faxes sent from April 2, 2003 through January 30, 2007 as part of the settlement of a class action lawsuit against the Friedman Group International for violation of the TCPA, 27 U.S.C. § 227.
Analyzing whether personal jurisdiction arose in order to address the issue, it determined that JT’s, standing in place of the insured, freely chose to involve itself in the merits of the action, and even stipulated to have the court decide the summary judgment motion before the time prescribed by Cal. Code Civ. Proc. § 437c, subd. (a), thus waiving any jurisdictional objections to participation in the motion and to permitting the appellate court to resolve this issue.
The court relied upon the last antecedent rule in determining that there was no potential coverage. It thus took an approach directly contrary to that enunciated one day later by the Florida Supreme Court in addressing an issue certified to it by the Eleventh Circuit. Penzer v. Transportation Insurance Co., ___ So. 3d ___, 2010 WL 308043 (Fla. 2010).
Therein, the court found that plain meaning rules applied. Penzer, 2010 WL 308043, at *5 n.6 (“Because we apply a plain meaning analysis, we need not consult the rules of construction that apply when there is an ambiguity. Therefore, we reject Transportation’s rule of construction arguments, including the doctrine of noscitur a sociis.”).
The two concurrences in Penzer found that the Eleventh Circuit should have reached the issue of ambiguity and on that basis confirmed the same result. None applied a strict contextual analysis as did the California Court of Appeal.
In Terra Nova Insurance Company v. Fray-Witzer, 869 N.E.2d 565, 572 (Mass. 2007), the Massachusetts Supreme Court similarly analyzed whether unsolicited facsimile advertisements violated the TCPA. The Court found the facsimile advertisements to fall within the category of “[o]ral or written publication of material,” and also analyzed whether it was a violation of the “right to privacy” in the context of the precise policy language. Id.
[W]e must construe the phrase “right of privacy.” In interpreting these words, the judge relied entirely on two decisions from the Federal courts of appeals, namely, Resource Bankshares Corp. v. St. Paul Mercury Ins. Co., 407 F.3d 631 (4th Cir.2005), and American States Ins. Co. v. Capital Assocs. of Jackson County, Inc., 392 F.3d 939 (7th Cir.2004). In the American States decision, the United States Court of Appeals for the Seventh Circuit noted that the “right of privacy” can be understood to mean either the right to secrecy, such as a person wishing to conceal a criminal conviction or bankruptcy, or a right to seclusion, such as a person asserting a desire to be free from door-to-door sales people ringing the doorbell at night. . . . [The] language at issue here pertains only to the right of privacy as that phrase concerns secrecy. . . . The court in Resource Bankshares Corp. . . . relied heavily on the American States analysis in interpreting policy language that was different from the language at issue here. [Emphasis added.]
JT’s Frames narrowly construed the right to privacy and mischaracterized American States by holding that a “right of privacy” violation is only implicated if a right to seclusion is implicated. JT’s Frames, 181 Cal. App. 4th at 445. In ACS Systems, the Panel recognized that “sending unsolicited faxed advertisements constitutes ‘making known’ of ‘written . . . material’ to the recipient.” But the outcome was different in ACS Systems because the policy language at issue there required the unsolicited fax to implicate the right of privacy based on the “material” in the fax itself, because of the “making known” language in the policy.
The JT’s Frames court said that it viewed the reasoning of American States Insurance Co. v. Capital Associates of Jackson County, 392 F.3d 939, 941 (7th Cir. (Ill.) 2004), as dispositive, observing:
“These three advertising injury offenses therefore all involve the insured’s making known or unauthorized taking or use of content which injures someone.” (147 Cal.App.4th at p. 151, 53 Cal.Rptr.3d 786.) It followed that construing the provision “ ‘[m]aking known to any person or organization written or spoken material that violates an individual’s right of privacy’ ” in context led to the conclusion that “[t]he covered advertising injury offense involves communication or making known of written or spoken material whose content injures someone else.” (Ibid.; accord, Resource Bankshares v. St. Paul Mercury Ins. Co. (4th Cir.2005) 407 F.3d 631, 641 . . . .)
Id. at 448-49.
The court reached a ruling consistent with that of a number of cases that the sender of the fax may be uncertain of violating the TCPA but knows that the faxes deplete the recipient’s consumables as every junk fax invades the recipient’s property interest in consumables. This is intentional, and the outcome is not covered.